Some years ago, I would have probably viewed The Clock of the Long Now as misappropriated time and resources, as I put little stock in efforts that are aimed at 'raising consciousness'. However, over time I have become of the opinion that public perception can change and does change, and that zeitgeists are rooted in conceptual landscapes which are often manufactured, whether intentionally or not. IMO increased connectivity and big data are providing new frameworks for big- or long- thinking, and I believe there is much to be lost and won in the space. In the last five years, I have probably exercised my mental 'perspective-shift' muscle more than I did in the previous ten. Part of that might just be me getting a bit older, however, I suspect part of it has to do with the changing ways in which I engage the world.