Why Your Burger Doesn't Look Like the One in the Ad
by forwardslash
As a reader of Ad Age, you're likely familiar with the concept of food styling. But what about the average consumer?
She may not know that food advertising has to use the actual food advertised. She may not know that an entire staff of people armed with lights, spritzers, hair dryers, knives and cameras can really tart up a tart. Or a quarter pounder with cheese.