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- When the US President Richard Nixon announced his ‘war on drugs’ in 1971, there was no need to define the enemy. He meant, as everybody knew, the type of stuff you couldn’t buy in a drugstore. Drugs were trafficked exclusively on ‘the street’, within a subculture that was immediately identifiable (and never going to vote for Nixon anyway). His declaration of war was for the benefit of the majority of voters who saw these drugs, and the people who used them, as a threat to their way of life. If any further clarification was needed, the drugs Nixon had in his sights were the kind that were illegal.