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- As a reader of Ad Age, you're likely familiar with the concept of food styling. But what about the average consumer?
She may not know that food advertising has to use the actual food advertised. She may not know that an entire staff of people armed with lights, spritzers, hair dryers, knives and cameras can really tart up a tart. Or a quarter pounder with cheese.
thenewgreen · 4743 days ago · link ·
I watched the video and didn't expect to enjoy it as much as I did. (Sort of like eating a burger at McD's) -I find it commendable that they use the same components for the shoot as they do in real life. You could see that the stylist only browned the outside of the patty, thereby eliminating any shrink but sustaining the proper color.
I haven't eaten any meat for a while and one thing I miss most is a good burger.