What happens? Fashion fights back: http://cvdazzle.com/ Some more. These look like something I'd swear I've seen is Bladerunner: http://gajitz.com/about-face-defeat-face-recognition-softwar.../
How long will it take before ad companies see the potential in tracking your faces? Some Minority Report shit that is. I doubt businesses aren't interested. If it can help you buy more stuff, they're always interested.Candid Camera: Facial Analysis In The Wild When a shopper enters Reebok’s flagship store in New York City, a face-detection system analyzes 10 to 20 frames per second to build a profile of the potential customer. The algorithms can determine a shopper’s gender and age range as well as behavioral and emotional cues, such as interest in a given display (it tracks glances and the amount of time spent standing in one place). Reebok installed the system, called Cara, in May 2013; other companies are following suit. Tesco recently unveiled a technology in the U.K. that triggers digital ads at gas stations tailored to the viewer’s age and gender. Face detection shouldn’t be confused with facial recognition. Cara extracts data from up to 25 faces at once, but it doesn’t record or match them against a database. “The images are destroyed within a fraction of a second,” says Jason Sosa, the CEO of New York–based IMRSV, which developed the software. Most businesses aren’t interested in collecting your face, just the demographic info etched into it.
We actually have a piece in my work's showroom that recognizes whether you or female or male and displays stuff that would interest you based on that singular data point. Right now if you are a girl it displays a bunch of awesome shoes and handbags. If you are male it displays jackets and shoes. Its surprisingly accurate. My company sells exclusively for marketing/advertising purposes. While our prototype is a bit of a mess (we bought the whole unit - hardware and software and the software is all in Korean so we've had a hard time changing things like UI) I can say that it is one of the things that people always have fun with when they come to meetings here. The only problem with actually selling it is that Shopper Marketing / Point of Sale doesn't currently have the biggest budget for pieces like this. It's a very niche market and reduced further by the fact that a brand sells their brand in retail stores where they don't have as much control over the actual environment. Putting a big display like this in a store that is not operated and maintained by the brand is tough to do. The stores themselves (Macys, Neiman Marcus, etc) rarely have the marketing balls or budget to do something wide spread and collaborate with brands. It's hard to get everyone together to make a big purchase that would span across numerous stores. The most successful piece that we've sold for shopper marketing was a collaboration between Playtex and Babies r Us. Babies r Us wanted unified interactive devices the educated customers on the huge amount of baby bottles out there. What we did was build lighted boxes that called out features when people pressed a button for 5 different brands (playtex, tommee tippee, babies r us branded bottles, etc) and those were then sold to Babies r Us and placed in all their retail stores. It was pretty cool. You can see some photos here.