I'm actually sad that I read this, because I was writing an article following a conversation on the IRC the other day outlining all of the reasons I think Ello is bad an, ultimately, a waste of time.
It also claims that it won't be trying to obtain any monetary income or sell user data, but it got seed funding from a Venture Capital investor. You don't claim the former and get the latter. Those investors are expecting a return, and ello will have to provide it somehow. Edit: I also checked out their invite webpage and thought it looked ugly as hell. Wasn't expecing much more from the main site.
This is exactly the point I made in IRC, the entire thing is laughable at best. Edit: one of these days I'll get quotes right.It also claims that it won't be trying to obtain any monetary income or sell user data, but it got seed funding from a Venture Capital investor. You don't claim the former and get the latter. Those investors are expecting a return, and ello will have to provide it somehow.