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- "Independent" producer names. Many brands do their best with their labeling to appear to be new or produced in limited quantities. According to Mitenbuler, almost all of America's largest industrial distilleries sell product to smaller buyers who then bottle and market the product with a different label. Assume business names or DBAs (shorthand for "doing business as") are behind many labels, like Knob Creek, Templeton and Bulleit, that may appear to be independent.