This clash over the science of obesity comes in a period of rising efforts to tax sugary drinks, remove them from schools and stop companies from marketing them to children. In the last two decades, consumption of full-calorie sodas by the average American has dropped by 25 percent.

“Coca-Cola’s sales are slipping, and there’s this huge political and public backlash against soda, with every major city trying to do something to curb consumption,” said Michele Simon, a public health lawyer. “This is a direct response to the ways that the company is losing. They’re desperate to stop the bleeding.”

This truly is a really great sign. I've always seen CC's flagship product as a bit of relic of the previous generation that deserves to die out; the idea that you can "open happiness" or whatever their slogan is just by cracking open a can of hi-fructose corn syrup water, as if sugar = happiness, is depressing sign of how far our society's relationship with food, addiction and health has sunk.

I may not have the healthiest lifestyle in terms of exercise, but I do try to stay active and I think the cornerstone should be a good diet. Rule one, avoid sugar, namely soda. Rule two, eat regularly, but only eat when you're hungry. Rule three, stop eating when you're no longer hungry. Gluttony is not glamorous.