In what world would associating yourself with Fiorina be a benefit? I know of no one - Republican, Silicon Valley insiders, tech industry professionals, Venture Capitalists - who think that Fiorina could find her ass with both hands, much less run a fucking country. I have never met anyone who thought she was capable of... well... anything, really. Even when she was leading HP... into the shitter...
c'mon now. She looks quite presidential in that Annie Liebovitz book. Apparently her campaign didn't think so, as the picture is nowhere on the internet, but you can search here. Your time would be better spent searching for Sigourney Weaver, though. rowr.
How could picking a CEO who laid off thousands and failed to win an election possibly hurt him?
She has woman parts, therefore she will automagically improve Cruz's standing with those icky monthbleeders? I dunno. I can usually empathize enough with someone to figure out where they come from but getting inside Cruz's head makes me feel like a hyperdimensional being in Abbey's Flatland.
She ran for election in California, where her candidacy was almost laughable, partially because of the HP thing, partially because she was running against Jerry Brown who had very clear and comprehensive plans, which he has since executed in a manner that looks relatively centrist. Her solution was, of course, slash and burn.