Digital audio guide platforms have changed the way visitors explore and connect with destinations worldwide. One such destination where the digital guide's impact is evident is Rota Romanico, a historical jewel in Portugal.
The establishment of the Rota do Românico's (Route of Romanesque's) Information Centre and the implementation of digital guides on the SmartGuide platform has significantly enhanced the visitors' engagement. Furthermore, with multilingual support in Spanish, Portuguese, English, and French, SmartGuide caters to a diverse audience, making Rota Romanico an accessible and attractive destination for visitors worldwide. These combined efforts have resulted in increased visitor attraction and extended stays, propelling Rota Romanico onto the global tourism map.
This case study aims to highlight the influential role of digital audio guides such as SmartGuide in elevating visitors' engagement and shaping destinations such as Rota Romanico into a must-visit place, demonstrating the power of digital guide solutions in the tourism industry.