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As Covid-19 accelerated the trend towards independent tourism, tourist destinations now increasingly consider having or revamping their application. Having a city app with maps, recommended places to visit, self-guided itineraries and audioguides to better cater to the FIT travel segment sounds tempting. In fact, our survey showed that 32% of DMOs (Direct Management Organizations) do not have a guide app, but consider it in the near future. But most of the destinations that developed their own visitor apps in the past failed miserably. We talked to dozens of DMOs who struggled with their own apps. In this article, we summarize the takeaways you should know if you ever consider building a guide app.