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- They market virtue and sell vanity. They pantomime trust while systematically gutting it. There is a certain smarmy self-regard that proves hard to pin down but impossible to ignore; they are not evil, exactly—just hollow, and worse: pleased with themselves about it. One imagines their executives possess the peculiar moral confidence of the megachurch pastor who has convinced himself that his private jet serves the Lord's work, combined with the dead-eyed certitude of the middle manager who has successfully optimized human suffering into quarterly growth metrics. This is the banality of disruption: evil made efficient, hypocrisy made scalable, mendacity made into a mission statement.