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Tourist attractions around the world are utilizing innovative solutions to craft memorable, interesting experiences for their visitors. When different zoos of the world, such as Kiwi Park Queenstown, Zoo Pilsen, Zoo Bratislava, Crocodile Zoo Protivín, Zoo Jihlava, and alike chose to adopt the digital audio guide system by SmartGuide, their goal was evident: to let the visitors enjoy the view of the animals more by eliminating any unnecessary visual distractions