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In case you don't want to rely on Google Translate, a rough summary (not full translation):
He hires hit men to assassinate the avatar of his son.
A Chinese father hired "hit men" to assassinate his son's avatar in an online game, reports Kotako East Blog last week. Mr. Feng was upset because his 23-year-old son was unemployed and spent all his time playing video games. His son found out who had hired the assassins after asking one of them why they were mercilessly attacking him.
An addiction expert is quoted as doubting it can work, and a WoW expert is quoted saying being killed happens all the time in games.