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A study in the British Journal of Health Psychology found that boys overwhelmingly reported feeling pressured to fit a certain physical ideal -- and that ideal was "toned and muscular."
This is just as prevalent in societies as trying to fit the ideal image for any other gender. I really think it deserves more attention. Thanks for this article! I wouldn't be surprised if the amount of boys being self-conscious isn't actually increasing, and it's always been a higher number, but instead the stigma and gender roles against accepting self-doubt are just being lifted.