"I would rather hire a high-level World of Warcraft player than an MBA from Harvard," says Brown, who specializes in researching organizational structures. "Why is a game, a massive multiplayer game that has maybe 12 million people or more playing it like World of Warcraft so important at both the individual level and maybe at the corporate level? To understand these massive multiplayer games like World of Warcraft, do not think about it as just gameplay, but look at the social life on the edge of the game."
Not only are they doing all of this research- they're doing so in spite of a social disincentive! (Things like cgod's comment.) So not only is it not incentivized, it's disincentivized.
Meh. Lots of arrogant, sexist, pricks who's social skills only extend through a microphone with poor personal hygiene and low ambition. Never played Wow, but I get the impression that what it takes to be a great player is a subscription and no social life. There are other games out there that are much more challenging and creative which might pull a more useful slice of humanity.
Ha! They are not all like that. One of my ex bf was an MBA student, and played WoW twice a week with his guild, and he was also a single and good father.